CPM (Cost Per Impression) advertising is considered the optimal form of selling online advertising from the publisher's point of view. A publisher gets paid for each ad that is shown. CPM and/or Flat rate advertising deals are preferred by the Publisher/Webmaster because they will get paid regardless of any action taken.  For Online Advertising, the numbers of views can be a lot more precise. When a user requests a Web Page, the originating server creates a log entry.  Also, a third party tracker can be placed in the web page to verify how many accesses that page had.

Full-stack Ad Monetization Platform

They are a sell side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display, mobile, video, header wrapper capabilities, and outstream functionality into one holistic stack, they have established a new standard for selling inventory to programmatic buyers..

AI yield optimization algorithm - Omnichannel and cross-platform - Transparent and unique trading platform

The company is headquartered in London, U.K and expanding geographies around the World.

Manifesto

The Time for Publisher Ad Technology Independence is Now

The programmatic and data revolution has ushered in a new era of efficiency for advertisers but at a significant cost to the media owners.

Many publishers have ceded their independence in order to achieve revenue growth through a series of complicated relationships with demand partners and intermediaries. In doing so publishers have lost control of the process of selling their audience to buyers, once the cornerstone of their business model.

They are designing a demand pathway optimization solution that returns transparency, control, and margin to publishers via a standalone intermediation platform.

GLOBAL ACCESS TO DIVERSE DEMAND

Make your inventory available to hundreds of DSPs and trading desks, and the tens of thousands of advertisers they represent. With MediaFem, you can rest assured you’re getting brand protection and quality content.

GREATER YIELD FROM EACH IMPRESSION

MediaFem's real time bidding (RTB) technologies help you monetize your audience for greater yield on impressions. And our seamless integrations help you reach thousands of new buyers.

ADVANCED AUTOMATION AT SCALE

Automate the process of packaging, negotiating and executing reserved premium buys. MediaFem enables you to use your first-party data and sell reserved audiences to buyers in demand.

BRAND PROTECTION AND SAFETY

Deliver world-class campaigns from brands that we have vetted and you can trust. MediaFem uses a diversified approach to measure the quality of every demand source we allow on to our platform.

FORMAT TO FIT YOUR BUSINESS

Choose from a wide variety of placement types that are completely customizable to your site layout and design. MediaFem offers advanced header bidding solutions to maximize the impact of real-time bidding.

CUSTOMIZE YOUR HEADER BIDDING CONFIGURATION WITH PREBID.ORG

Client-side, server side or hybrid with multiple hosting options.

We’ll help you test and measure to optimize your setup.

Solutions for desktop, mobile and video.

Dedicated Account Manager

All publishers are assigned a dedicated account manager to handle everything from ad operations support to troubleshooting and everything in between.

Header Bidding

Create competition among various demand resources in order to provide you with the most value. You can expect optimal performance from our dynamic floor prices and custom algorithm.

Smart Ad Refresh

Benefit from increased impressions with our ad refresh technology. Only viewable ads will be refreshed at an interval.

Easy Setup

Once accepted we will handle all optimizations so that you can continue to focus on what you do best.

Ad Quality

We strive to provide the highest quality ads possible. All ads on our network are protected against redirects, pop-ups, malicious downloads and are also brand safe.

Contract Free

If we're not the right fit, you may opt out of our network at anytime.

Unified Reporting

Unified reporting allows you to gain helpful insights into your revenue, available at the click of a button.

Wordpress Plugin

We are determined to make things simple. Our Wordpress plugin makes it easy for you to place ads, see statistics, request new ad units and more.

Dedicated Account Manager

All publishers are assigned a dedicated account manager to handle everything from ad operations support to troubleshooting and everything in between.

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